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The web site states the following, "Whether you are a first-time homebuyer or an experienced homeowner, you will find that working with Team Ekholm has many advantages." I noticed that the web site stated " We give all of our clients superior customer service by standing behind our motto of Honesty, Integrity, and Friendliness." They also said " We have built a strong reputation based on those character traits. When you work with Team Ekholm, we will always be in touch with your wants, needs, and desires and help find you the home that you are meant to live in!." The meta header had Apple Valley real estate as the first optimized keyword. This keyword is followed by Apple Valley homes for sale and Apple Valley home values which isn't as important as Apple Valley real estate.