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The web site states the following, "Get a free comparative market analysis of your homes value sent to you with no obligations." I noticed that the web site stated " Welcome to the best resource for searching for Naples Florida homes, provided by Donna Buinicky of Buinicky Realty Group, Keller Williams Realty." They also said " This is about more than real estate. It is about your life and your dreams. Welcome to Your Naples Flordia Real Estate." The meta header had Naples real estate as the first optimized keyword. This keyword is followed by Naples homes for sale, Naples home values, and keller williams real estate naples which isn't as important as Naples real estate. The other words donna-buinicky.yourkwagent.com uses is Crescent Lakes Estates. north naples home values is included and could not be seen by search crawlers.