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The web site states the following, "Charlotte Area Public and Private Schools." I noticed that the web site stated " 3430 Toringdon Way, Ste." They also said " Our home had been on the market for over 10 months with another broker. The White Group took over the listing at a higher price, no less and had the home sold in 13 days. It was the quickest and smoothest real estate transaction we have ever experienced. The White Group is very good at what they do! Brad and Jackie Jarnagin. Formerly of Marvin, NC." The meta header had charlotte as the first optimized keyword. This keyword is followed by south charlotte, blakeney, and ballantyne which isn't as important as charlotte. The other words jaywhite.yourkwagent.com uses is weddington. waxhaw is included and could not be seen by search crawlers.