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The web site states the following, "Get a free comparative market analysis of your homes value sent to you with no obligations." I noticed that the web site stated " On our search page SearchSaver." They also said " This tool allows you to save searches to your SearchSaver. Folder so you can conveniently manage and view your searches at any time and receive email notification when new listings, that fit your search criteria, become available. So we can tell you more about how we can help." The meta header had Yardley real estate as the first optimized keyword. This keyword is followed by Yardley homes for sale, Yardley home values, and homes for sale which isn't as important as Yardley real estate. The other words johngrutko.yourkwagent.com uses is real estate. lower makefield real estate is included and could not be seen by search crawlers.