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The web site states the following, "Get a free comparative market analysis of your homes value sent to you with no obligations." I noticed that the web site stated " Welcome to the best resource for searching for homes, provided by Roxanne Formisano, Keller Williams Towne Square Realty." They also said " A home is not a home because of its room dimensions or the color of the walls. It is about how you feel when you walk through the front door. And the way you can instantly envision your life unfolding there." The meta header had Basking Ridge real estate as the first optimized keyword. This keyword is followed by Basking Ridge homes for sale, Basking Ridge home values, and Bernardsville real estate which isn't as important as Basking Ridge real estate. The other words roxanneformisano.yourkwagent.com uses is Bernardsville homes for sale. Bernardsville home values is included and could not be seen by search crawlers.